It’s easy to get Facebook likes and views if you implement the right strategies. You should also monitor the performance of your page constantly. Here are 10 tips that have been proven to be highly effective in gaining views, comments, and likes on your Facebook posts.
1. Know your competitors
To increase engagement, it is important to understand your audience. Do you know that knowing your competitors is just as important? This is an excellent strategy to increase visibility and position your business or brand within your niche.
Investigate your competitors to determine their strategies and what type of content is being posted. You can also analyze how frequently they post and their engagement rate. You can gain valuable insight into your industry by evaluating its strengths and weaknesses, and developing result-oriented Facebook campaigns.
2. Stay active by interacting more.
Your page will appear in the newsfeeds of both new and old users/customers more often if you have a high level of engagement. You must comment on posts by other users and Facebook groups if you have Facebook access or task access. Reply to any comments on your posts as well as private messages sent to you in Messenger.
3. Optimize your Facebook Page
Complete and inaccurate information may cause viewers to leave your page and scroll to another one in order to find what they’re looking for. Optimize your page to ensure it’s on trend and can align with user preferences and behavior.
- Select a profile photo of at least 180×180 pixels, and a cover photo of at least 400×150 pixels. Make sure they are high-quality and relate to your brand.
- Create personalized URLs, usernames and other identifiers to help you rank higher.
- Update your “About’ section with a concise, compelling description, CTAs (calls-to-action), important contact information, relevant keyword, and links to your website.
- Select the template that best suits your needs and customize it.
- Create a theme album for your pictures to allow users to navigate quickly and easily to the desired album.
- Use page tags to promote products and services.
4. Post relevant CTAs on every post.
Meta is one of Meta’s most popular practices to increase page engagement. Add an action which resonates with the audience and your Facebook marketing goals. Include action buttons such as “Explore Us” etc. It is helpful for new visitors on your Facebook page. These buttons can be clicked to redirect them to the section they want to read more about. You should include compelling calls to action in every post you make to increase engagement and encourage your audience to take the actions you desire.
5. Share Facebook videos.
Reels are highly engaging and popular short-form videos that can be used instantly. These videos are used by marketers, creators, and users to keep up with trends, provide entertainment, and create useful content. Facebook reels are watched more than any other form of content. Use hashtags to help you categorize your content and reach your audience. Customize other people’s content to give it your own unique flavor. Add visual effects, music, subtitles and captions to your videos. Many people watch videos on silent mode.
6. Live on your Facebook page
By encouraging your audience to visit your page, you can increase the number of likes on Facebook posts. The fear of FOMO is created because users can’t return to a page once the streaming has ended. You can invite more people to your live video by announcing it in advance on your Facebook page.
You can also invite experts or collaborators for more engagement and excitement. Respond to viewers’ questions, and show appreciation for their interactions. This will keep them interested. When you don’t have enough content ideas, you can turn your live videos into short videos.
7. Your posts should be mobile responsive.
Facebook is accessed by 98% of Facebook users via their mobile devices. Making your posts mobile responsive can help you reach your entire target audience through this social media platform. It’s not necessary to spend a lot of time optimizing your post for mobile devices. Add photos in the proper image size, post short and small-screen-friendly captions, and create stories and reels vertically.
8. Use relevant trends to your niche.
You can increase engagement by customizing your content calendar to include the latest industry trends, memes and hot topics. Facebook will likely show your content more often if you use trending topics.
Also, people are more interested in engaging with something that is immediately relevant. Facebook’s annual trend report helps creators to understand which topics perform better. You can also stay updated on the latest trends by participating in Facebook groups or comment sections.
9. Post your content at the right time.
There is no ideal time to post on Facebook, as it depends on many factors such as the target audience, demographics and so forth. The best time to post is when your target audience is the most active on Facebook. It is important to use Facebook Insights, or other reliable media monitoring tools to find out the most relevant and up-to-date information about your audience.
10. Ad targeting can be optimized.
The Facebook Page Insights tool is the best way to find out who likes your page, and what posts are driving engagement. Clicking on the Page Insights button will give you information about the age and interests of the audience for your page, as well as the actions that they take on your page. Create or re-create your content strategy after gaining valuable insights into your audience. This will help you create content that is likely to be engaging for your audience.
Remember that running a successful page on Facebook requires constant work. Keep updating your content, and your other strategies in order to provide users with great content and an enjoyable experience on your Facebook page.
